Fearon, R. (1992). Advertising that works: How to create a winning advertising program for your company. C.B.I.
Lua i Stíl Chicago (17ú heag.)Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. New Delhi: C.B.I, 1992.
Lua MLA (9ú heag.)Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. C.B.I, 1992.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.