Citazione Stile APA (7a Edizione)

Fearon, R. (1992). Advertising that works: How to create a winning advertising program for your company. C.B.I.

Citazione stile Chigago Style (17a edizione)

Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. New Delhi: C.B.I, 1992.

Citatione MLA (9a ed.)

Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. C.B.I, 1992.