Παραπομπή σε μορφή APA (7η εκδ.)

Fearon, R. (1992). Advertising that works: How to create a winning advertising program for your company. C.B.I.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. New Delhi: C.B.I, 1992.

Παραπομπή σε μορφή MLA (9th εκδ.)

Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. C.B.I, 1992.