Fearon, R. (1992). Advertising that works: How to create a winning advertising program for your company. C.B.I.
芝加哥风格引文Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. New Delhi: C.B.I, 1992.
MLA引文Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. C.B.I, 1992.
警告：这些引文格式不一定是100％准确.