Cita APA (7th ed.)

Fearon, R. (1992). Advertising that works: How to create a winning advertising program for your company. C.B.I.

Cita Chicago (17th ed.)

Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. New Delhi: C.B.I, 1992.

Cita MLA (9th ed.)

Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. C.B.I, 1992.