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Guerrilla marketing for dummies
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Integrated advertising, promotion & marketing communications /
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Integrated advertising, promotion, and marketing communications /
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The great marketing turnaround : the age of the individual, and how to profit from it /
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Promotional strategy : managing the marketing communications process /
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What sticks
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Building a brand an Emerald guide.
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Promotional strategy /
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Integrated marketing communications in advertising and promotion /
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All you need is a good idea! how to create marketing messages that actually get results /
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3G marketing on the internet third generation internet marketing strategies for online success /
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One-to-one web marketing build a relationship marketing strategy one customer at a time /
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
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In search of the obvious the antidote for today's marketing mess /
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Cybermarketing essentials for success /
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Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices /
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Promotion : analysis, creativity, and strategy /
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Brand advocates turning enthusiastic customers into a powerful marketing force /
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Effective advertising strategies for your business /
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Strategic communications for nonprofit organisations : seven steps to creating a successful plan /
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Generative Vorhersagetechniken fur Raten und Ontologie-basierte Ahnlichkeitsberechnung mit Anwendungen im Suchmaschinenmarketing /
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Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /
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Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
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YouTube and video marketing an hour a day /