Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /

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Bibliographic Details
Main Author: Rutherford, David
Corporate Authors: Institute of Communication Agencies, ebrary, Inc
Other Authors: Knowles, Jonathan
Format: Electronic eBook
Language:English
Published: Waterloo, Ont. : Wilfrid Laurier University Press, c2008.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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