Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /

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書誌詳細
第一著者:	Rutherford, David
共著者:	Institute of Communication Agencies, ebrary, Inc
その他の著者:	Knowles, Jonathan
フォーマット:	電子媒体 eBook
言語:	英語
出版事項:	Waterloo, Ont. : Wilfrid Laurier University Press, c2008.
主題:	Advertising > Rate of return. Brand name products > Valuation. Marketing > Finance. Rate of return. Electronic books.
オンライン･アクセス:	An electronic book accessible through the World Wide Web; click to view
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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007	cr cn\|\|\|\|\|\|\|\|\|
008	071108s2008 onca sb 001 0 eng d
020			\|z 9781554580316 (pbk.)
035			\|a (CaPaEBR)ebr10227074
035			\|a (OCoLC)568535539
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5415 \|b .R87 2007eb
100	1		\|a Rutherford, David.
245	1	0	\|a Vulcans, earthlings and marketing ROI \|h [electronic resource] : \|b getting finance, marketing and advertising onto the same planet / \|c David Rutherford and Jonathan Knowles.
260			\|a Waterloo, Ont. : \|b Wilfrid Laurier University Press, \|c c2008.
300			\|a xvi, 155 p. : \|b ill.
500			\|a Co-published by the Institute of Communication Agencies.
504			\|a Includes bibliographical references (p. 135-137) and index.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2009. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Advertising \|x Rate of return.
650		0	\|a Brand name products \|x Valuation.
650		0	\|a Marketing \|x Finance.
650		0	\|a Rate of return.
655		7	\|a Electronic books. \|2 local
700	1		\|a Knowles, Jonathan.
710	2		\|a Institute of Communication Agencies.
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10227074 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 88929 \|d 88929