Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /
Saved in:
| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Waterloo, Ont. :
Wilfrid Laurier University Press,
c2008.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | 0000099776 | ||
| 005 | 20171002055151.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 071108s2008 onca sb 001 0 eng d | ||
| 020 | |z 9781554580316 (pbk.) | ||
| 035 | |a (CaPaEBR)ebr10227074 | ||
| 035 | |a (OCoLC)568535539 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415 |b .R87 2007eb |
| 100 | 1 | |a Rutherford, David. | |
| 245 | 1 | 0 | |a Vulcans, earthlings and marketing ROI |h [electronic resource] : |b getting finance, marketing and advertising onto the same planet / |c David Rutherford and Jonathan Knowles. |
| 260 | |a Waterloo, Ont. : |b Wilfrid Laurier University Press, |c c2008. | ||
| 300 | |a xvi, 155 p. : |b ill. | ||
| 500 | |a Co-published by the Institute of Communication Agencies. | ||
| 504 | |a Includes bibliographical references (p. 135-137) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising |x Rate of return. | |
| 650 | 0 | |a Brand name products |x Valuation. | |
| 650 | 0 | |a Marketing |x Finance. | |
| 650 | 0 | |a Rate of return. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Knowles, Jonathan. | |
| 710 | 2 | |a Institute of Communication Agencies. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10227074 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 88929 |d 88929 | ||