Delwedd Flaen
Côd QR

Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /

Wedi'i Gadw mewn:
Prif Awdur: Rutherford, David
Awduron Corfforaethol: Institute of Communication Agencies, ebrary, Inc
Awduron Eraill: Knowles, Jonathan
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Waterloo, Ont. : Wilfrid Laurier University Press, c2008.
Pynciau:
Advertising > Rate of return.
Brand name products > Valuation.
Marketing > Finance.
Rate of return.
Electronic books.
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Disgrifiad o'r Eitem:Co-published by the Institute of Communication Agencies.
Disgrifiad Corfforoll:xvi, 155 p. : ill.
Llyfryddiaeth:Includes bibliographical references (p. 135-137) and index.

Eitemau Tebyg