Profitable marketing communications a guide to marketing return on investment /

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Bibliographic Details
Main Author:	Young, Antony, 1964-
Corporate Author:	ebrary, Inc
Other Authors:	Aitken, Lucy
Format:	Electronic eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page Ltd, 2007.
Subjects:	Marketing > Management. Capital investments > Evaluation. Rate of return. Profit. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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