Profitable marketing communications a guide to marketing return on investment /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Körperschaft: | |
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; Philadelphia :
Kogan Page Ltd,
2007.
|
| Schlagworte: | |
| Online-Zugang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|
Inhaltsangabe:
- A need for a new marketing model
- A change in philosophy
- Our marketing ROI stars
- Invest, don't spend
- Concentrate on outcomes, not outputs
- Forget consumers, target customers
- Manage your communication investment portfolio
- Differentiate any way you can
- Engagement and experience are the new 30-second ads
- Apply a 'focus investing' approach
- Establish a measurement culture
- Leverage your employee capital
- Is your organization marketing ROI-fit?