Profitable marketing communications a guide to marketing return on investment /
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page Ltd,
2007.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Physical Description: | xii, 212 p. |
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| Bibliography: | Includes bibliographical references (p. [203]-207) and index. |