Imagining Consumers : Design and Innovation from Wedgwood to Corning /
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | الكتروني كتاب الكتروني |
| اللغة: | الإنجليزية |
| منشور في: |
Baltimore, Md. :
Johns Hopkins University Press,
2019
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| سلاسل: | Book collections on Project MUSE.
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| الموضوعات: | |
| الوصول للمادة أونلاين: | Full text available: |
| الوسوم: |
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مواد مشابهة: Imagining Consumers :
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- Preference pollution how markets create the desires we dislike /