Imagining Consumers : Design and Innovation from Wedgwood to Corning /
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...
שמור ב:
| מחבר ראשי: | |
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| פורמט: | אלקטרוני ספר אלקטרוני |
| שפה: | אנגלית |
| יצא לאור: |
Baltimore, Md. :
Johns Hopkins University Press,
2019
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| סדרה: | Book collections on Project MUSE.
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| נושאים: | |
| גישה מקוונת: | Full text available: |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| סיכום: | In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket |
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| Review: | "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly |
| תאור פריט: | Originally published as Johns Hopkins Press in 2000. The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License. Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. |
| תיאור פיזי: | 1 online resource (408 pages): illustrations, plates |
| ISBN: | 9781421437262 |
| גישה: | Open Access |