Imagining Consumers : Design and Innovation from Wedgwood to Corning /
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | Elektrovnnalaš E-girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Baltimore, Md. :
Johns Hopkins University Press,
2019
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| Ráidu: | Book collections on Project MUSE.
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| Fáttát: | |
| Liŋkkat: | Full text available: |
| Fáddágilkorat: |
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| Čoahkkáigeassu: | In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket |
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| Fuomášahttimat: | Originally published as Johns Hopkins Press in 2000. The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License. Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. |
| Olgguldas hápmi: | 1 online resource (408 pages): illustrations, plates |
| ISBN: | 9781421437262 |
| Beassan: | Open Access |