Imagining Consumers : Design and Innovation from Wedgwood to Corning /
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...
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| Format: | Électronique e-book |
| Langue: | anglais |
| Publié: |
Baltimore, Md. :
Johns Hopkins University Press,
2019
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| Collection: | Book collections on Project MUSE.
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| Accès en ligne: | Full text available: |
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