Behavioral marketing : delivering personalized experiences at scale /

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Bibliographic Details
Main Author:	Walters, Dave, 1968- (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2015.
Subjects:	Internet marketing. Customer relations. Consumers' preferences. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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