Walters, D. (2015). Behavioral marketing: Delivering personalized experiences at scale. Wiley.
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Chicago Style (17th ed.) Citation
Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences at Scale. Hoboken, New Jersey: Wiley, 2015.
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MLA (9th ed.) Citation
Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences at Scale. Wiley, 2015.
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Warning: These citations may not always be 100% accurate.