Cita APA (7a ed.)

Walters, D. (2015). Behavioral marketing: Delivering personalized experiences at scale. Wiley.

Cita Chicago Style (17a ed.)

Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences at Scale. Hoboken, New Jersey: Wiley, 2015.

Cita MLA (9a ed.)

Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences at Scale. Wiley, 2015.