Cita APA (7th ed.)

Walters, D. (2015). Behavioral marketing: Delivering personalized experiences at scale. Wiley.

Cita Chicago (17th ed.)

Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences at Scale. Hoboken, New Jersey: Wiley, 2015.

Cita MLA (9th ed.)

Walters, Dave. Behavioral Marketing: Delivering Personalized Experiences at Scale. Wiley, 2015.