Behavioral marketing : delivering personalized experiences at scale /

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Bibliographic Details
Main Author:	Walters, Dave, 1968- (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2015.
Subjects:	Internet marketing. Customer relations. Consumers' preferences. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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020			\|z 9781119076575
020			\|a 9781119076438 (e-book)
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100	1		\|a Walters, Dave, \|d 1968- \|e author.
245	1	0	\|a Behavioral marketing : \|b delivering personalized experiences at scale / \|c Dave Walters.
264		1	\|a Hoboken, New Jersey : \|b Wiley, \|c 2015.
264		4	\|c ©2015
300			\|a 1 online resource (255 pages) : \|b illustrations (some color), charts, tables
336			\|a text \|2 rdacontent
337			\|a computer \|2 rdamedia
338			\|a online resource \|2 rdacarrier
500			\|a Includes index.
588			\|a Description based on print version record.
590			\|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	\|a Internet marketing.
650		0	\|a Customer relations.
650		0	\|a Consumers' preferences.
655		4	\|a Electronic books.
776	0	8	\|i Print version: \|a Walters, Dave, 1968- \|t Behavioral marketing : delivering personalized experiences at scale. \|d Hoboken, New Jersey : Wiley, c2015 \|h xxi, 229 pages \|z 9781119076575 \|w 2015017698
797	2		\|a ProQuest (Firm)
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=11090299 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 184555 \|d 184555