Behavioral marketing : delivering personalized experiences at scale /
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
Wiley,
2015.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 0000195422 | ||
| 005 | 20171002070211.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 150822t20152015njuad o 001 0 eng d | ||
| 020 | |z 9781119076575 | ||
| 020 | |a 9781119076438 (e-book) | ||
| 020 | |a 9781119076391 (e-book) | ||
| 035 | |a (MiAaPQ)ebr11090299 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1265 |b .W3655 2015eb | |
| 082 | 0 | 4 | |a 658.8/72 |2 23 |
| 100 | 1 | |a Walters, Dave, |d 1968- |e author. | |
| 245 | 1 | 0 | |a Behavioral marketing : |b delivering personalized experiences at scale / |c Dave Walters. |
| 264 | 1 | |a Hoboken, New Jersey : |b Wiley, |c 2015. | |
| 264 | 4 | |c ©2015 | |
| 300 | |a 1 online resource (255 pages) : |b illustrations (some color), charts, tables | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Consumers' preferences. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Walters, Dave, 1968- |t Behavioral marketing : delivering personalized experiences at scale. |d Hoboken, New Jersey : Wiley, c2015 |h xxi, 229 pages |z 9781119076575 |w 2015017698 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11090299 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 184555 |d 184555 | ||