Behavioral marketing : delivering personalized experiences at scale /

Behavioral marketing : delivering personalized experiences at scale /

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Bibliographic Details
Main Author: Walters, Dave, 1968- (Author)
Format: Electronic eBook
Language:English
Published: Hoboken, New Jersey : Wiley, 2015.
Subjects:
Internet marketing.
Customer relations.
Consumers' preferences.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Includes index.
Physical Description:1 online resource (255 pages) : illustrations (some color), charts, tables
ISBN:9781119076438 (e-book)
9781119076391 (e-book)

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