Digital Gaming and the Advertising Landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

Descripció completa

Dades bibliogràfiques

Autor principal:	Hera, Teresa de la (Autor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Baltimore, Maryland : Project Muse, 2020
Col·lecció:	Games and play (Amsterdam, Netherlands) Book collections on Project MUSE.
Matèries:	Video games > Economic aspects. Video games industry. Electronic games > Marketing. Electronic books.
Accés en línia:	Full text available:
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!