Digital Gaming and the Advertising Landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Baltimore, Maryland :
Project Muse,
2020
|
| Reeks: | Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE. |
| Onderwerpen: | |
| Online toegang: | Full text available: |
| Tags: |
Geen labels, Wees de eerste die dit record labelt!
|
Wees de eerste die reageert!