Digital Gaming and the Advertising Landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| Auteur principal: | |
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| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Baltimore, Maryland :
Project Muse,
2020
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| Collection: | Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE. |
| Sujets: | |
| Accès en ligne: | Full text available: |
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