Digital Gaming and the Advertising Landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Kaituhi matua:	Hera, Teresa de la (Author)
Hōputu:	Tāhiko īPukapuka
Reo:	Ingarihi
I whakaputaina:	Baltimore, Maryland : Project Muse, 2020
Rangatū:	Games and play (Amsterdam, Netherlands) Book collections on Project MUSE.
Ngā marau:	Video games > Economic aspects. Video games industry. Electronic games > Marketing. Electronic books.
Urunga tuihono:	Full text available:
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!