Digital Gaming and the Advertising Landscape /

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Hera, Teresa de la (Verfasst von)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Baltimore, Maryland : Project Muse, 2020
Schriftenreihe:	Games and play (Amsterdam, Netherlands) Book collections on Project MUSE.
Schlagworte:	Video games > Economic aspects. Video games industry. Electronic games > Marketing. Electronic books.
Online-Zugang:	Full text available:
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