Digital Gaming and the Advertising Landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
Збережено в:
| Автор: | |
|---|---|
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Baltimore, Maryland :
Project Muse,
2020
|
| Серія: | Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE. |
| Предмети: | |
| Онлайн доступ: | Full text available: |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
Схожі ресурси: Digital Gaming and the Advertising Landscape /
- Innovation and marketing in the video game industry avoiding the performance trap /
- Digital play the interaction of technology, culture, and marketing /
- Innovation and strategy of online games
- Digital gaming and the advertising landscape /
- Team leadership in the game industry
- Porn & pong how Grand Theft Auto, Tomb Raider and other sexy games changed our culture /