Brand admiration : building a business people love /

"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descr...

詳細記述

書誌詳細

主要な著者:	Park, C. Whan (著者), MacInnis, Deborah J. (著者), Eisingerich, A. B. (Andreas B.) (著者)
フォーマット:	電子媒体 eBook
言語:	英語
出版事項:	Hoboken : Wiley, [2016]
主題:	Branding (Marketing) Strategic planning. Decision making. Electronic books.
オンライン･アクセス:	An electronic book accessible through the World Wide Web; click to view
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