Brand admiration : building a business people love /

"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book descr...

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Autori principali:	Park, C. Whan (Autore), MacInnis, Deborah J. (Autore), Eisingerich, A. B. (Andreas B.) (Autore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Hoboken : Wiley, [2016]
Soggetti:	Branding (Marketing) Strategic planning. Decision making. Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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