Brand admiration : building a business people love /

"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...

Disgrifiad llawn

Manylion Llyfryddiaeth

Prif Awduron:	Park, C. Whan (Awdur), MacInnis, Deborah J. (Awdur), Eisingerich, A. B. (Andreas B.) (Awdur)
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	Hoboken : Wiley, [2016]
Pynciau:	Branding (Marketing) Strategic planning. Decision making. Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!