Brand admiration : building a business people love /
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...
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Main Authors: | , , |
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格式: | 電子 電子書 |
語言: | 英语 |
出版: |
Hoboken :
Wiley,
[2016]
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主題: | |
在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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