Pricing segmentation and analytics
Gardado en:
| Autor Principal: | |
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| Outros autores: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
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| Edición: | 1st ed. |
| Series: | Marketing strategy collection.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Table of Contents:
- 1. Theory of pricing analytics
- 2. The practice of pricing analytics
- 3. Dynamic pricing and markdown optimization
- 4. Pricing in business-to-business environments
- 5. Customer behavior aspects of pricing
- Appendix A. Dichotomous logistic regression
- Appendix B. Pricing analytics using R
- Notes
- References
- Index.