Pricing segmentation and analytics
Saved in:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
|
| Udgivelse: | 1st ed. |
| Serier: | Marketing strategy collection.
|
| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
Indholdsfortegnelse:
- 1. Theory of pricing analytics
- 2. The practice of pricing analytics
- 3. Dynamic pricing and markdown optimization
- 4. Pricing in business-to-business environments
- 5. Customer behavior aspects of pricing
- Appendix A. Dichotomous logistic regression
- Appendix B. Pricing analytics using R
- Notes
- References
- Index.