Pricing segmentation and analytics
Salvato in:
| Autore principale: | |
|---|---|
| Altri autori: | |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
|
| Edizione: | 1st ed. |
| Serie: | Marketing strategy collection.
|
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
| Abstract: | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. |
|---|---|
| Descrizione fisica: | 1 electronic text (160 p.) : digital file. Also available in print. |
| Natura: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliografia: | Includes bibliographical references (p. 147-151) and index. |
| ISBN: | 9781606492581 (electronic bk.) |
| ISSN: | 2150-9662 |
| Accesso: | Access restricted to authorized users and institutions. |