Pricing segmentation and analytics
Збережено в:
| Автор: | |
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| Інші автори: | |
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
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| Редагування: | 1st ed. |
| Серія: | Marketing strategy collection.
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| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
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| Короткий огляд: | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. |
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| Фізичний опис: | 1 electronic text (160 p.) : digital file. Also available in print. |
| Формат: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Бібліографія: | Includes bibliographical references (p. 147-151) and index. |
| ISBN: | 9781606492581 (electronic bk.) |
| ISSN: | 2150-9662 |
| Доступ: | Access restricted to authorized users and institutions. |