Pricing segmentation and analytics
שמור ב:
| מחבר ראשי: | |
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| מחברים אחרים: | |
| פורמט: | אלקטרוני ספר אלקטרוני |
| שפה: | אנגלית |
| יצא לאור: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
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| מהדורה: | 1st ed. |
| סדרה: | Marketing strategy collection.
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| נושאים: | |
| גישה מקוונת: | An electronic book accessible through the World Wide Web; click to view |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Abstract: | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. |
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| תיאור פיזי: | 1 electronic text (160 p.) : digital file. Also available in print. |
| פורמט: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| ביבליוגרפיה: | Includes bibliographical references (p. 147-151) and index. |
| ISBN: | 9781606492581 (electronic bk.) |
| ISSN: | 2150-9662 |
| גישה: | Access restricted to authorized users and institutions. |