Pricing segmentation and analytics
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| Tác giả chính: | |
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| Tác giả khác: | |
| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
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| Phiên bản: | 1st ed. |
| Loạt: | Marketing strategy collection.
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| Những chủ đề: | |
| Truy cập trực tuyến: | An electronic book accessible through the World Wide Web; click to view |
| Các nhãn: |
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| Bài tóm tắt: | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. |
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| Mô tả vật lý: | 1 electronic text (160 p.) : digital file. Also available in print. |
| Định dạng: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Thư mục: | Includes bibliographical references (p. 147-151) and index. |
| số ISBN: | 9781606492581 (electronic bk.) |
| số ISSN: | 2150-9662 |
| Truy cập: | Access restricted to authorized users and institutions. |