Pricing segmentation and analytics
में बचाया:
| मुख्य लेखक: | |
|---|---|
| अन्य लेखक: | |
| स्वरूप: | इलेक्ट्रोनिक ई-पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
|
| संस्करण: | 1st ed. |
| श्रृंखला: | Marketing strategy collection.
|
| विषय: | |
| ऑनलाइन पहुंच: | An electronic book accessible through the World Wide Web; click to view |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
| सार: | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts. |
|---|---|
| भौतिक वर्णन: | 1 electronic text (160 p.) : digital file. Also available in print. |
| स्वरूप: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| ग्रन्थसूची: | Includes bibliographical references (p. 147-151) and index. |
| आईएसबीएन: | 9781606492581 (electronic bk.) |
| आईएसएसएन: | 2150-9662 |
| अभिगमन: | Access restricted to authorized users and institutions. |