Marketing: An Introduction, Global Edition/
<p>For principles of marketing courses.</p> <h3>A practical introduction to marketing in the digital age</h3> <p><strong>Marketing: An Introduction</strong> shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring t...
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| Main Authors: | , |
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| Format: | Electronic Book |
| Published: |
Harlow :
Pearson International Content,
2025.
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| Edition: | Sixteenth edition |
| Online Access: | https://resolver.vitalsource.com/9781292485720 |
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