Marketing: An Introduction, Global Edition/

<p>For principles of marketing courses.</p> <h3>A practical introduction to marketing in the digital age</h3> <p><strong>Marketing: An Introduction</strong> shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring t...

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Bibliographic Details

Main Authors:	Armstrong, Gary (Author), Kotler, Philip (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2025.
Edition:	Sixteenth edition
Online Access:	https://resolver.vitalsource.com/9781292485720
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