Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition/
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines,...
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| Principais autores: | , |
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| Formato: | Recurso Eletrônico Livro |
| Publicado em: |
Harlow :
Pearson International Content,
2019.
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| Edição: | Fifth edition |
| Assuntos: | |
| Acesso em linha: | https://resolver.vitalsource.com/9781292314990 |
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