Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition/

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines,...

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Ngā kaituhi matua:	Keller, Kevin Lane (Author), Swaminathan, Vanitha (Author)
Hōputu:	Tāhiko Pukapuka
I whakaputaina:	Harlow : Pearson International Content, 2019.
Putanga:	Fifth edition
Ngā marau:	Business & Economics/Marketing/General
Urunga tuihono:	https://resolver.vitalsource.com/9781292314990
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!