Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition/

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines,...

Cur síos iomlán

Sonraí bibleagrafaíochta

Príomhchruthaitheoirí:	Keller, Kevin Lane (Údar), Swaminathan, Vanitha (Údar)
Formáid:	Leictreonach LEABHAR
Foilsithe / Cruthaithe:	Harlow : Pearson International Content, 2019.
Eagrán:	Fifth edition
Ábhair:	Business & Economics/Marketing/General
Rochtain ar líne:	https://resolver.vitalsource.com/9781292314990
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!