Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Kaituhi rangatōpū: | |
| Ētahi atu kaituhi: | |
| Hōputu: | Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
San Francisco :
Jossey-Bass,
c2008.
|
| Putanga: | 1st ed. |
| Ngā marau: | |
| Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Ngā tūemi rite: Taking brand initiative
- The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
- How to measure and manage your corporate reputation
- Trust the brand corporate reputation management in private banking /
- Stand out from the crowd secrets to crafting a winning company identity /
- Corporate reputation managing opportunities and threats /
- Perception of the public relations function by the internal publics in selected corporates in Nairobi /