APA-referens (7:e uppl.)
Hatch, M. J., & Schultz, M. (2008). Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass.
Chicago-referens (17:e uppl.)
Hatch, Mary Jo, och Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. San Francisco: Jossey-Bass, 2008.
MLA-referens (9:e uppl.)
Hatch, Mary Jo, och Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass, 2008.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.