APA način citiranja (7. izdanje)
Hatch, M. J., & Schultz, M. (2008). Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass.
Čikaški stil citiranja (17. izdanje)
Hatch, Mary Jo, i Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. San Francisco: Jossey-Bass, 2008.
MLA način citiranja (9. izdanje)
Hatch, Mary Jo, i Majken Schultz. Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. Jossey-Bass, 2008.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.