Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
c2008.
|
| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 0000099694 | ||
| 005 | 20171002055148.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 071206s2008 caua sb 001 0 eng | ||
| 010 | |z 2007049669 | ||
| 020 | |z 9780787998301 (cloth) | ||
| 020 | |z 0787998303 (cloth) | ||
| 035 | |a (CaPaEBR)ebr10226839 | ||
| 035 | |a (OCoLC)228417358 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD59.2 |b .H38 2008eb |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Hatch, Mary Jo. | |
| 245 | 1 | 0 | |a Taking brand initiative |h [electronic resource] : |b how companies can align strategy, culture, and identity through corporate branding / |c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c c2008. | ||
| 300 | |a xix, 266 p. : |b ill. | ||
| 500 | |a "Reputation Institute publications"--Jacket. | ||
| 504 | |a Includes bibliographical references (p. 247-249) and index. | ||
| 505 | 0 | |a What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Corporate culture. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Schultz, Majken. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10226839 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 88847 |d 88847 | ||