The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /

Lignende værker

• Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
  af: Hatch, Mary Jo
  Udgivet: (2008)
• How to measure and manage your corporate reputation
  af: Hannington, Terry
  Udgivet: (2004)
• Trust the brand corporate reputation management in private banking /
  af: Knipp, Verena A.
  Udgivet: (2009)
• Corporate reputation, the brand & the bottomline : powerful proven communication stategies for maximizing value /
  af: Haywood, Roger
  Udgivet: (2005)
• Corporate reputation managing opportunities and threats /
  Udgivet: (2011)