Ford, K. (2005). Brands laid bare: Using market research for evidence-based brand management. John Wiley & Sons.
Copiat
No s'ha pogut copiar
Cita Chicago (17th ed.)
Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons, 2005.
Copiat
No s'ha pogut copiar
Cita MLA (9th ed.)
Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. John Wiley & Sons, 2005.
Copiat
No s'ha pogut copiar
Atenció: Aquestes cites poden no estar 100% correctes.