Ford, K. (2005). Brands laid bare: Using market research for evidence-based brand management. John Wiley & Sons.
Chicago (17e ed.) BronvermeldingFord, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons, 2005.
MLA (9e ed.) BronvermeldingFord, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. John Wiley & Sons, 2005.
Let op: Deze citaties zijn niet altijd 100% accuraat.