APA-referens (7:e uppl.)

Ford, K. (2005). Brands laid bare: Using market research for evidence-based brand management. John Wiley & Sons.

Chicago-referens (17:e uppl.)

Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons, 2005.

MLA-referens (9:e uppl.)

Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. John Wiley & Sons, 2005.