Ford, K. (2005). Brands laid bare: Using market research for evidence-based brand management. John Wiley & Sons.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रFord, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons, 2005.
एमएलए (9वां संस्करण) प्रशस्ति पत्रFord, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. John Wiley & Sons, 2005.
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