Ford, K. (2005). Brands laid bare: Using market research for evidence-based brand management. John Wiley & Sons.
Dyfyniad Arddull ChicagoFord, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons, 2005.
Dyfyniad MLAFord, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. John Wiley & Sons, 2005.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.