Style de citation APA (7e éd.)

Ford, K. (2005). Brands laid bare: Using market research for evidence-based brand management. John Wiley & Sons.

Style de citation Chicago (17e éd.)

Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. Chichester, West Sussex, England ; Hoboken, NJ: John Wiley & Sons, 2005.

Style de citation MLA (9e éd.)

Ford, Kevin. Brands Laid Bare: Using Market Research for Evidence-based Brand Management. John Wiley & Sons, 2005.