The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services /
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Wiesbaden :
Gabler,
2009.
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| Matèries: | |
| Accés en línia: | http://dx.doi.org/10.1007/978-3-8349-8379-4 |
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