Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
保存先:
| 第一著者: | |
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| 団体著者: | |
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Wiesbaden :
Gabler Verlag,
2012.
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| 主題: | |
| オンライン･アクセス: | http://dx.doi.org/10.1007/978-3-8349-4055-1 |
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