Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
Gorde:
| Egile nagusia: | |
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| Erakunde egilea: | |
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Wiesbaden :
Gabler Verlag,
2012.
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| Gaiak: | |
| Sarrera elektronikoa: | http://dx.doi.org/10.1007/978-3-8349-4055-1 |
| Etiketak: |
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Antzeko izenburuak: Brand Communities for Fast Moving Consumer Goods
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