Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
Kaydedildi:
| Yazar: | |
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| Müşterek Yazar: | |
| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Wiesbaden :
Gabler Verlag,
2012.
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| Konular: | |
| Online Erişim: | http://dx.doi.org/10.1007/978-3-8349-4055-1 |
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