Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
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| Format: | Électronique e-book |
| Langue: | anglais |
| Publié: |
Wiesbaden :
Gabler Verlag,
2012.
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| Accès en ligne: | http://dx.doi.org/10.1007/978-3-8349-4055-1 |
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