B2B Brand Management
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Awduron Eraill: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2006.
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| Pynciau: | |
| Mynediad Ar-lein: | http://dx.doi.org/10.1007/978-3-540-44729-0 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Eitemau Tebyg: B2B Brand Management
- B2B Brand Management
- Branded Component Strategies Ingredient Branding in B2B Markets /
- Branded Component Strategies Ingredient Branding in B2B Markets /
- Ingredient Branding Making the Invisible Visible /
- Ingredient Branding Making the Invisible Visible /
- Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /