Database Marketing Analyzing and Managing Customers /

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Bibliographic Details
Main Author:	Blattberg, Robert C.
Corporate Author:	SpringerLink (Online service)
Other Authors:	Kim, Byung-Do, Neslin, Scott A.
Format:	Electronic eBook
Language:	English
Published:	New York, NY : Springer New York, 2008.
Series:	International Series in Quantitative Marketing, 18
Subjects:	Economics. Industrial management. Marketing. Technology. Economics/Management Science. Management/Business for Professionals. Technology Management.
Online Access:	http://dx.doi.org/10.1007/978-0-387-72579-6
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Database Marketing Analyzing and Managing Customers / by Blattberg, Robert C.

Published 2008

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Electronic eBook