Blattberg, R. C., Kim, B., & Neslin, S. A. (2008). Database Marketing: Analyzing and Managing Customers. Springer New York. https://doi.org/10.1007/978-0-387-72579-6
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Dyfyniad Arddull Chicago
Blattberg, Robert C., Byung-Do Kim, and Scott A. Neslin. Database Marketing: Analyzing and Managing Customers. New York, NY: Springer New York, 2008. https://doi.org/10.1007/978-0-387-72579-6.
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Dyfyniad MLA
Blattberg, Robert C., et al. Database Marketing: Analyzing and Managing Customers. Springer New York, 2008. https://doi.org/10.1007/978-0-387-72579-6.
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